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My basic idea is the experience created by the fragrance Poison Girl, which translates into a "transformation" of a woman's state (reserved > liberated > fatal and sensual). I materialized it through a sensory journey with the heartbeat (pink neon) as the guiding thread, which accelerates as the experience unfolds. The journey follows the progression of contamination by the "Poison Girl." For example, the Poison Bar with its stalactites contrasts with the roundness of the architecture, symbolizing the aggressive and dangerous aspect of the poison that spreads smoothly.

DIOR

POISON GIRL

Place : Les Bains Paris

Client : LMI

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